Flower Delivery Lea Bridge Privacy Policy

Overview and Scope

This Privacy Policy outlines how Flower Delivery Lea Bridge collects, uses, retains, and protects your personal data while complying with the UK General Data Protection Regulation (UK GDPR) and relevant data protection laws. It applies to all customers placing orders for flower delivery services from Lea Bridge and surrounding districts. Our commitment to privacy ensures your information is processed fairly, lawfully, and transparently.

What Personal Data We Collect

When you order from Flower Delivery Lea Bridge, we may collect, store, and process the following types of personal data:

  • Identification Information: Your full name.
  • Contact Information: Delivery address, billing address, phone number, and occasionally other delivery details.
  • Payment Information: Payment card details or transaction information (note: we do not store your card details after transactions are completed).
  • Order Details: Products ordered, messages for recipients, delivery instructions, and preferences.
  • Communication Records: Emails and records of contact, including queries and feedback.
  • Website Use Data: Technical information such as IP address, browser type, device identifiers, and visit duration (collected for site security and analytics).

Lawful Basis for Processing Your Data

Under the UK GDPR, we are required to have a lawful basis for each data processing activity related to your personal data. Flower Delivery Lea Bridge relies on the following legal grounds:

  • Contract: The majority of data we collect is necessary to fulfill your order and contractual agreements with us.
  • Legitimate Interests: Processing for our legitimate interests where these are not overridden by your rights, such as direct marketing (if permitted), fraud detection, and improving our services.
  • Legal Obligations: We retain certain records as required by applicable law (for example, financial records for tax purposes).
  • Consent: Where required, we will request your explicit consent, such as signing up for marketing emails.

How We Use Your Data

Your personal data is used for the following purposes:

  • Processing, fulfilling, and delivering your flower orders.
  • Communicating with you about your order status, queries, or feedback.
  • Improving the quality, performance, and security of our services and website.
  • Processing payments for orders placed.
  • Complying with legal and tax obligations.
  • Sending service-related communications and, if opted-in, marketing messages.

Data Retention

Flower Delivery Lea Bridge retains your personal data only for as long as necessary for the purposes it was collected, and to meet any applicable legal or regulatory requirements. Typically, order records and customer information are kept for up to six years after your last order for accounting, tax, and customer service purposes. After this period, your data is securely deleted or anonymised, unless shorter or longer retention periods are required by law.

Data Processors and Sharing

In providing our services, we may share your data with trusted third-party service providers known as data processors, strictly for operational needs. These may include:

  • Payment processing companies — to securely handle your payments.
  • Delivery partners — for delivering your floral orders to the correct address.
  • IT and website support — to ensure the availability and security of our systems.
  • Professional advisers — such as accountants or legal advisors when required.

All processors are vetted for GDPR compliance and are only permitted to process your data according to our instructions. We do not sell, rent, or trade your personal information with third parties for marketing purposes.

Your Rights Under the UK GDPR

As a customer of Flower Delivery Lea Bridge, you have the following rights regarding your personal data:

  • Access: Request access to your personal information and receive a copy of it.
  • Rectification: Request correction of any incomplete or inaccurate data we hold about you.
  • Erasure: Request the deletion or removal of your personal data under certain circumstances ('the right to be forgotten').
  • Restriction: Request that we restrict processing your personal data in specific situations.
  • Objection: Object to the processing of your personal data, including direct marketing activities.
  • Portability: Request the transfer of your personal data to you or to a third party, in a structured, commonly used, and machine-readable format.
  • Withdraw Consent: If processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing based on consent before withdrawal.
  • Complain: Lodge a complaint with a supervisory authority if you believe your rights have been infringed.

Security of Your Data

We implement appropriate technical and organisational measures to safeguard your personal information from unauthorised access, accidental loss, destruction, or disclosure. These include secure storage, restricted access, data encryption, regular audits, and staff training. All payment transactions are encrypted. However, no transmission or storage system is completely secure, and while we strive to protect your data, we cannot guarantee absolute security.

Policy Updates

Flower Delivery Lea Bridge reviews this Privacy Policy regularly and may update it from time to time to reflect changes in legal requirements or our data practices. All updates will be posted on this page with the most recent revision date. Continued use of our services indicates your agreement to the revised policy.

Contact and Further Information

If you have any questions about this Privacy Policy or would like to exercise your data protection rights, please contact us via our website contact form or by post at our registered address. We are committed to responding promptly to requests and addressing your concerns in line with our legal responsibilities.